ArtDesignStory is a startup specializing in connected luxury art and augmented reality experiences. It offers interactive, phygital paintings that blend art and technology to enhance engagement for sports, entertainment, and healthcare applications.
ArtDesignStory is a French technology startup that creates connected works of art and luxury physical paintings enhanced by augmented reality (AR). Founded by Cyril Nardon in 2017, the company produces phygital pieces that allow users to interact with content, such as videos, photos, and links, by scanning specific areas of the artwork with a smartphone. These installations are designed to serve as interactive media, integrating various technologies including AI, VR, and blockchain to facilitate engagement and storytelling for VIPs, athletes, clubs, and federations. The startup also provides a proprietary platform that allows clients to update, schedule, and supervise the digital content associated with their paintings in real time.
Beyond its core art products, the company has expanded into the development of immersive AR experiences and metaverse-like environments, such as the FANartZONE platform. This technology aims to revolutionize communication and hospitality in sports and entertainment, while also exploring applications in the health sector, including memory therapy for patients with Alzheimer’s disease. Supported by Bpifrance, the company has secured significant funding to scale its operations and research the therapeutic impacts of its AR solutions. With a focus on creating unique, personalized experiences, ArtDesignStory serves a diverse international client base ranging from sports institutions and cultural figures to healthcare organizations.