CeluNova

CeluNova is a Mexican climate-tech startup that specializes in transforming pineapple agricultural waste into sustainable raw materials, specifically cellulose and starch. Founded by a team of biotechnologists and entrepreneurs, the company utilizes a proprietary chemical hydrolysis process to extract these materials from pineapple leaves, stems, and roots. This approach offers a sustainable alternative to traditional wood-based pulp, requiring significantly less water and fewer chemicals during production. The extracted cellulose is particularly notable for its high absorption capacity, making it a viable, eco-friendly component for products such as biodegradable diapers, paper, and packaging materials.

The company focuses on advancing the circular economy by collaborating with local farmers and industrial partners to convert discarded pineapple residues into high-value inputs. By creating alternatives that are both biodegradable and efficient, CeluNova aims to reduce deforestation and provide cost-effective, environmentally friendly solutions to major global industries, including hygiene, textiles, and agriculture. The startup has earned recognition in various international innovation and startup competitions, including the Hult Prize and the Rice Business Plan Competition, as it moves toward scaling its operations with the development of its first pilot production facility in Veracruz.