CuteCircuit

CuteCircuit is a London-based wearable technology and fashion brand founded in 2004 by Francesca Rosella and Ryan Genz. The company integrates high-fashion design with proprietary smart textiles and interactive electronics to create garments that incorporate LEDs, haptic feedback, and telecommunications. Their product development involves a multidisciplinary team that manages the entire lifecycle, from design and engineering to manufacturing, utilizing an in-house lab for rapid prototyping of patented technologies like 3D spatial audio and sensor-enhanced fabrics.

The brand serves a diverse range of clients, from luxury ready-to-wear consumers to institutional and corporate partners. They have gained recognition for high-profile projects such as the SoundShirt, which allows deaf individuals to experience music through haptic sensations, and collaborations with major brands like Chanel, Converse, and easyJet. CuteCircuit’s work has been featured in international exhibitions and museum collections, earning industry honors for social impact, innovation, and design excellence. By merging aesthetics with functional tech, the company addresses the need for garments that are both beautiful and capable of complex digital interaction.