GreenEdge

GreenEdge is a specialist consultancy based in Cape Town, South Africa, that provides environmental communication, marketing, and behaviour change services. The firm designs and implements public awareness campaigns to promote responsible waste management and optimize separation-at-source recycling programs. By utilizing participatory research methods, behavioral science insights, and strategic communication, GreenEdge helps municipalities, non-profits, and corporate entities embed sustainable practices as social norms. Their service offerings include research, strategic planning, creative production, and project management, which are tailored to support organizations within the green economy and sustainability sectors.

These services are critical for clients aiming to improve waste diversion, environmental compliance, and community engagement. GreenEdge works with a network of associates to execute campaigns, such as piloting diaper collection services in townships or assisting municipalities in rolling out large-scale residential recycling programs. Their work has been recognized for its role in increasing participation in recycling, achieving significant landfill airspace savings, and helping organizations realize a return on investment while advancing their sustainability journeys. The firm serves various stakeholders, including government bodies like the City of Cape Town and Saldanha Bay Municipality, as well as corporate partners and academic institutions.