Innovate-ag

Innovate Ag is an Australian research and development company that specializes in turning advanced molecular research into practical agricultural products. Founded in 2010 and based in Wee Waa, New South Wales, the company focuses on harnessing naturally occurring bio-chemical compounds, specifically cyclotides derived from the Clitoria ternatea (Butterfly Pea) plant. By collaborating with leading scientific institutions like the University of Queensland’s Institute for Molecular Bioscience, Innovate Ag has developed Sero-X, a botanical pesticide designed to offer an effective, non-synthetic alternative to traditional chemical treatments while maintaining the ecological balance of crops. The company maintains full domestic manufacturing capabilities, supporting regional jobs and local agricultural innovation.

This technology provides farmers with a sustainable pest management solution that is non-toxic and bee-friendly, addressing critical needs in food and fibre production. Sero-X is recognized for its efficacy against a wide range of pests without harming beneficial non-target insects, making it a valuable tool for growers seeking to meet the rising market demand for organic and sustainably produced goods. The company’s work is supported by partnerships with organizations such as the NSW Department of Primary Industries and Growth Agriculture, which have facilitated extensive field trials and research. By bridging the gap between cutting-edge peptide science and field-ready agricultural applications, Innovate Ag helps growers transition to less chemically intrusive farming practices.