Miia

Miia is an innovation consultancy focused on building scalable product innovation systems that integrate material science, consumer insights, and sustainability. The firm assists brands and startups in bridging the gap between product strategy and market execution, working at the intersection of design, sourcing, manufacturing, and business operations to drive commercially viable product growth.

By leveraging deep cross-functional leadership, Miia helps organizations navigate complex development cycles to ensure operational feasibility and long-term business value. The firm’s founder, Maider Irastorza, brings over two decades of experience collaborating with global organizations such as Nike, IKEA, and PUMA to transform conceptual innovation into market-ready platforms. This execution-first approach is designed to solve common organizational challenges where high-potential ideas fail to reach scalable production.