Launched from a university design project, Mimica is now a startup spearheading low-cost freshness indicators. The founder, Solveiga Pakštaitė, has been recognized for innovation in food tech ([www.positive.news](https://www.positive.news/society/the-label-you-touch-to-know-if-your-foods-gone-bad-and-the-woman-pioneering-it/#:~:text=at%20London%E2%80%99s%20Brunel%20University,to%20believe%20it%20had%20potential)). Mimica collaborates with food manufacturers and retailers in the UK to test and tailor the labels for various products (from dairy to meat).