Moskowitz Jacobs Inc.

Moskowitz Jacobs Inc. (MJI) is a market research and consulting firm founded in 1981 by Dr. Howard R. Moskowitz. The company specializes in psychophysics and consumer intelligence, utilizing proprietary computerized systems and conjoint analysis to convert consumer reactions into actionable marketing and product insights. Their suite of tools, which includes IdeaMap, MessageMap, and ProductEngineer, is designed to help organizations of varying sizes identify consumer preferences, optimize product concepts, and develop targeted marketing messages. The firm's methodologies are applied across diverse sectors, including food and beverage, pharmaceuticals, finance, and consumer packaged goods.

These research solutions enable clients—ranging from Fortune 500 corporations to small and medium-sized enterprises—to make data-driven decisions during the launch and optimization of products and brands. By measuring individual responses to different concepts, MJI provides insights that assist with complex product development, messaging, and strategy. The company's approach has been extensively documented in academic and professional research, demonstrating its utility in both commercial marketing applications and broader social research initiatives. Based in White Plains, New York, MJI has established a long-standing reputation for its expertise in predictive consumer analytics and the practical application of mind genomics.