Movelytics

Movelytics is a technology company specializing in artificial intelligence and computer vision to promote physical activity and combat sedentary lifestyles. The company has developed PoseTracker AI, a solution that utilizes smartphone or webcam cameras to perform real-time pose estimation, motion tracking, and exercise form feedback. By providing a specialized API, Movelytics enables developers and partners to integrate these body-tracking capabilities into their own mobile and web applications, offering tools for exercise analysis and movement detection.

The company serves developers, fitness application providers, and partners looking to incorporate automated exercise monitoring into their digital products. By offering an impartial, AI-driven method for counting repetitions and providing form feedback, Movelytics aims to enhance user engagement and motivation in fitness routines. The technology supports various exercise types, including squats, planks, and push-ups, and is designed to bridge the gap between sedentary habits and active routines through accessible, integrated digital tools.