Novocall

Novocall is a cloud-based sales call automation platform designed to help businesses convert website visitors into qualified leads through instant callbacks. The software uses web behavioral triggers, such as exit-intent technology, to identify interested visitors and prompt them to enter their phone numbers. Once a lead provides their information, Novocall automatically initiates a call to the business's sales representatives and subsequently to the customer, typically connecting the two parties within 30 seconds. By streamlining these interactions, the platform bridges the gap between online interest and offline conversation, effectively acting as a virtual sales representative for the website.

This technology is primarily utilized by B2B companies, marketing agencies, and service-based businesses that rely on direct communication to close deals or provide consultations. By automating callback requests and lead scheduling, Novocall helps sales and marketing teams improve their conversion rates, attribute inbound calls to specific marketing sources, and save time on manual scheduling. Founded in 2018 and headquartered in Singapore, the company serves businesses looking to enhance their web conversion strategies and improve ROI on their marketing campaigns. Novocall was acquired by EasyStore in 2023.