PETA

People for the Ethical Treatment of Animals (PETA) is an international nonprofit charitable organization founded in 1980 that is dedicated to establishing and defending the rights of all animals. Based in Norfolk, Virginia, the organization operates on the principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse. PETA works through a variety of methods including public education, investigative research, animal rescue, corporate and legislative negotiations, and high-profile grassroots campaigns to oppose speciesism and cruelty in laboratories, the food industry, the clothing trade, and entertainment sectors. It is a tax-exempt 501(c)(3) corporation supported by millions of members and donors worldwide.

The organization plays a critical role for individuals and partners seeking to promote animal welfare and systemic change. By conducting undercover investigations and utilizing media advocacy, PETA brings public and regulatory attention to animal exploitation, successfully influencing corporate policies and achieving landmark legal victories, such as precedent-setting court cases involving laboratory animals. PETA provides resources for consumers to make cruelty-free choices and supports local communities through shelter services and outreach. Its work is recognized for its impact on industry standards and public awareness regarding the ethical treatment of animals, consistently advocating for a society where animal needs are respected and protected.