Rethink Packaging

Rethink Packaging is a company dedicated to addressing global plastic pollution and reducing the packaging industry's environmental impact. They focus on the development of standardized reuse and refill packaging systems, emphasizing circular design and systemic change to solve packaging waste issues. By collaborating across sectors, the company aims to align financial returns with environmental sustainability, leveraging public and private levers to design out waste and reduce carbon emissions.

Their work is designed to help consumer goods brands and retailers meet rising demand for planet-positive solutions while maintaining operational efficiency and shelf-space viability. Through strategic consultation and the promotion of shared industry standards, Rethink Packaging seeks to facilitate a future where consumer packaging is valued and managed with minimal environmental impact. The company has engaged with global sustainability initiatives and frameworks, leveraging deep cross-sector expertise to drive industry-wide shifts in how packaging is produced, used, and recovered.