Solsten

Solsten is an audience intelligence platform that helps companies deeply understand any audience and know what will resonate with them. It uses AI-powered assessments and patented psychological clustering technology to measure and analyze human motivations, personalities, values, and behaviors, producing actionable insights for business decisions. Solsten positions its data as coming from validated human psychology and high-signal behavioral data, describing a “human intelligence layer” for AI that avoids guesses, proxies, or scraped opinions.

Solsten’s platform includes multiple applications built on this shared intelligence layer, including the Human Context API (to train AI agents with real human understanding), Navigator (on-demand consumer insights), and Traits (a psychological assessment tool). Solsten states it has enhanced the experiences of users since 2018 and that companies across industries—including gaming, entertainment, fitness, online retail, and public sector—use Solsten insights to build and test new products, optimize experiences, and improve marketing performance.