Soni Consulting

Soni Consulting is an independent innovation and growth practice operated by Neil Soni. The firm specializes in helping startups and Fortune 500 companies navigate the complexities of corporate-startup collaboration, including partnerships, investments, and commercial integration. By leveraging Neil Soni’s experience in external innovation—notably his work building the External Innovation department at The Estee Lauder Companies—the practice provides strategic guidance on new product development, growth strategy, and the mechanics of innovation within large organizations.

The firm’s services are designed to bridge the structural and cultural gaps that often hinder collaboration between agile startups and large-scale enterprises. Through consulting, research, and insights shared in his book, The Startup Gold Mine, Soni assists corporate clients in identifying and vetting external innovation opportunities while helping startups understand corporate decision-making processes. This work aims to streamline deal-making and improve the success rates of enterprise-startup engagements, with a track record of supporting clients across diverse industries.