SOOHA

SOOHA is a science-based, personalized skincare platform that provides users with tailored routines and curated Korean skincare products. The system utilizes a skin intelligence assessment to analyze individual skin concerns and priorities, moving away from trend-based product recommendations. Users receive a personalized skin insight report, a box of three curated products matched to their specific needs, and ongoing weekly guidance to support consistent progress over a 30-day cycle. By focusing on an individual’s unique skin needs rather than generic trends, the platform aims to provide natural, visible, and lasting results for its participants. The service is currently in an early access testing phase, allowing users to participate in the development of its skin-intelligence system while receiving personalized dermatological support. It is designed for those seeking a structured, science-driven approach to skincare, emphasizing individual skin cycles and adaptive care over temporary fixes or trial-and-error product usage.