Tugs

Tugs is a black-owned hair care brand founded by designer and entrepreneur Howard Moore. The company specializes in products formulated for tender-headed individuals, including both children and adults. Its primary offering consists of hair care solutions designed to alleviate pain, soreness, and trauma associated with activities such as detangling, styling, and braiding. The products are tested to be safe for a wide range of backgrounds and hair types, including curly, wavy, straight, Black, White, Latino, and mixed-race textures. By addressing scalp sensitivity, Tugs seeks to transform the hair care process into a more comfortable and positive bonding experience. The brand emphasizes inclusivity and provides specialized head serums to support its mission of pain-free hair care for all users.