Unovis Asset Management

Unovis Asset Management is a global investment firm specializing in the alternative protein sector. The company identifies, funds, and supports purpose-driven entrepreneurs who are developing plant-based, fermented, and cultivated replacements for traditional animal-derived products, including meat, seafood, dairy, and eggs. Operating from offices in the United States, the Netherlands, and Thailand, the firm provides seed-to-growth capital and leverages its internal culinary, manufacturing, and consumer expertise to help portfolio companies scale. Formerly known as New Crop Capital, the company manages dedicated venture funds—such as its inaugural New Crop Capital Trust and the subsequent Alternative Protein Fund—designed to transform the global food system by reducing reliance on animal agriculture.

By focusing on the alternative protein value chain, Unovis aims to create a more sustainable food future through innovations in food technology. The firm evaluates prospective investments against its Food PACT criteria, which assesses companies based on price, consumer awareness, distribution convenience, and taste performance. This approach helps ensure that their portfolio companies can successfully compete with conventional products in mainstream markets. In addition to capital, Unovis supports its founders by providing strategic guidance and access to a global network of industry partners, helping to catalyze business growth and drive meaningful change in how the planet is fed.