Wantent

Wantent operates an AI-driven analytics platform designed to measure audience engagement by tracking and analyzing facial movements and microexpressions. Using a proprietary model developed with cognitive psychologists and trained on diverse datasets, the technology monitors 20 emotional states in real time. This approach aims to bypass social bias and explicit feedback to uncover subconscious audience reactions, providing detailed reports that highlight areas of disengagement and help businesses optimize their content for better engagement. By leveraging neural networks validated against advanced EEG brain test software, Wantent enables organizations to objectively understand audience preferences and behaviors. The platform is designed to provide actionable, data-driven insights that assist content creators, advertisers, and businesses in refining their messaging and delivery. Customers can utilize these insights to adjust their strategies, ensuring that content resonates effectively with viewers by focusing on moments where emotional engagement is strongest and identifying scenes where attention wanes.