Woosh

Woosh is a circular diaper service based in Ghent, Belgium, established in 2021 to address the significant volume of disposable diaper waste. The company operates a dual-model service that delivers fresh diapers to childcare facilities and childminders while simultaneously collecting used diapers to establish a separated waste stream. This logistics-driven approach enables the recycling of materials that would otherwise end up in landfills or incineration, with the company developing innovative, water-free, and energy-efficient processes to separate components like plastics, cellulose, and absorbent polymers for reuse in other applications.

The service solves a critical logistical problem for daycare centers regarding diaper management while advancing the broader mission of closing the circular economy loop for hygiene products. In partnership with major manufacturer Ontex and through its own dedicated recycling and R&D center in Bruges, Woosh has scaled from a local initiative to a national provider serving thousands of children. By focusing on design-for-recycling principles and proprietary recovery technology, the company provides a scalable, sustainable alternative for the childcare sector, aiming to continuously improve material recovery rates and reduce overall CO2 emissions in the diaper supply chain.