Interdental cleaning is an important element of daily oral hygiene and preventative healthcare. Clinically proven and recommended by dentists and cardiologists. The market for interdental products is growing steadily, but still has enormous potential compared to classic categories such as toothbrushes and toothpastes. The difficult handling of existing interdental products severely limits their use and effectiveness. The market is waiting for a product that makes daily interdental care more hygienic, easier and more effective than current offerings.