I leverage my rigorous training in data analysis, computer engineering, automation, business, and economics to study how social factors (e.g., income, social status) and digital technologies (e.g., marketing mix automation, pricing algorithms) interact in consumer markets. I use this new knowledge to develop theory-informed methods and technologies that balance business peformance and consumer well-being. Specialties: pricing, assortments, retailing, online retailing, digital automation, computer networking