My expertise includes quantitative EEG, feature selection, predictive modelling, objective biomarker discovery, consumer decision neuroscience, and translating hidden cognitive or emotional processes into measurable signals using advanced data science.I have worked on solving problems where subjective assessments are inadequate, particularly objective pain quantification, response variability, adherence-related behaviour, and identifying hidden drivers behind complex human responses. This experience is transferable to industrial challenges involving consumer compliance, habit adoption, and value-based decision-making.