Outcomes-driven C-level business transformation innovator with over 30 years of experience building, launching, and operating B2C and B2B brands. Introduced Creatine: Pioneered the introduction of creatine to the world, making it accessible to athletes. Founded Maxim: Successfully built, operated, and exited Maxim (Orkla Health, Norway), a category-pioneering performance sports nutrition brand that transitioned into mainstream grocery channels. PepsiCo Experience: Co-founder of PepsiCo’s global ‘Good for You’ nutrition innovation team, focusing on new platform development and M&A. Led groundbreaking innovation projects and initiatives with some of the world’s most respected brands and companies; PepsiCo, Friesland Campina, Unilever, IKEA, LEGO, Nike, and Polestar / Volvo.