Evidence-grounded consumer twins for rapid product and concept simulation
KikiLabs is a consumer behaviour simulation platform that builds a living, queryable model of an enterprise’s consumers. It helps teams test product, pricing, packaging and messaging decisions before committing capital to launch.
The platform converts consumer evidence into behavioural markers covering needs, barriers, occasions, identity, culture and decision drivers. These markers calibrate consumer twins that can respond to new scenarios individually or through social simulations. Outputs include confidence, reasoning and traceable supporting evidence.
This matters because traditional research captures a small number of scenarios and quickly becomes outdated. KikiLabs turns research into a reusable simulation layer, enabling teams to explore more possibilities while identifying which decisions still require real-world validation.
KikiLabs has achieved 83.3% accuracy on an industry benchmark covering 1,578 people and 91 questions. Specific customer deployments have achieved >85% held-out simulation accuracy.
We are seeking enterprise partners to pilot KikiLabs on a defined consumer decision, validate simulations against held-out outcomes and integrate the resulting consumer model into ongoing innovation workflows.
About KikiLabs
KikiLabs is a software development company that designs and deploys multi-agent AI systems to democratize consumer research. Their platform automates the research process by handling participant recruitment, conducting in-depth interviews in native languages via video and phone, and generating insights. By using AI researchers, the platform enables teams to perform fieldwork, moderation, and reporting more efficiently, delivering comprehensive research findings in days rather than months. The company's technology is also capable of creating behavioral consumer twins, which have demonstrated high accuracy in testing.
This technology is designed for teams looking to replace or supplement traditional research methods such as surveys, focus groups, and manual in-depth interviews. By providing both self-serve and managed formats for end-to-end research and simulation, KikiLabs helps organizations ground their decision-making in real consumer behavior. Their approach prioritizes participant experience and speed, allowing for real-time insight generation and continuous research cycles that address complex user research needs.
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