Consumer-scenarios metaverse
CONSUMERTEC's Consumer-scenarios Metaverse is a new digital space-time scenario that incorporates the semi-chaotic real world into brand research, development, and innovation. A cutting-edge suite of digital technologies that includes professional web apps such as Laundry-VR, VR-Clicks and VRES-Lab. Consumer-scenarios Metaverse™ is the modern, most advanced, scientifically grounded way to incorporate the semi-chaotic real world in brand innovation. It results from applying the latest digital technologies, optical spectroscopy, photonics, advanced colorimetry, and computer vision to the realities of home consumption and visual perception. It starts with market-relevant lab experiments, followed by generating physically based digital twins that offer a virtual reality almost indistinguishable from real consumption scenarios, in which benefits are finally quantified.
About Consumertec
Consumertec is an independent, internationally accredited research and development organization that specializes in the comparative testing and performance evaluation of consumer brands, particularly in the household and personal care sectors. Founded in 1994 as Detertec and rebranded in 2012, the company designs and implements advanced laboratory protocols, including in-vitro, in-silico, and virtual reality simulations. Its technical capabilities encompass fluorescent optical spectroscopy, sensory analysis, and WebXR technologies, all of which are applied to represent real-world consumer scenarios and validate product performance claims. The firm operates as a partner to regional and multinational companies, providing specialized R&D support to help clients optimize product formulations, improve profitability, and ensure their claims are scientifically substantiated. By bridging physical and social sciences with engineering, Consumertec enables businesses to align their innovation strategies with changing consumer expectations and sustainability goals. Its testing data and reports are utilized by legal, marketing, and R&D teams to provide evidence-based support for brand promises and to navigate complex market realities effectively.
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