Digital platform for oral health behavior change
A mobile-based intervention leveraging behavioral science and digital nudges to improve oral hygiene habits through personalized feedback and psychological frameworks, validated by trials.
Overview
This innovative solution utilizes a mobile-based platform to enhance oral health by fostering sustainable behavior change. By integrating behavioral science with design thinking, the platform delivers personalized feedback and interventions that encourage better oral hygiene practices. The approach utilizes proven psychological frameworks, such as COM-B and BJ Fogg’s behavior model, to drive effective habit formation.
Technical specifications
Key features:
- Combines design thinking with behavioral science for tailored educational interventions
- Uses digital nudges to promote effective oral hygiene habits
- Employs psychological frameworks like COM-B and BJ Fogg’s behavior model
- Validated through randomized controlled trials focusing on brushing frequency and duration
- Scalable and cost-effective digital platform accessible across diverse socioeconomic contexts
Technology readiness level
This technology is currently at Technology Readiness Level 3, having been validated through initial trials and ready for further development and pilot interventions.
About University of North Carolina, Chapel Hill
UNC–Chapel Hill is a comprehensive public research university and the state’s flagship, pairing broad academic depth with a major academic health system. Industry partners access co‑located core facilities, sponsored research, and an on‑campus innovation hub that connects companies to faculty and advanced instrumentation. Integration with a major hospital system and statewide clinics enables patient access, clinical trials, and real‑world evidence collaborations. Minutes from Research Triangle Park, the university works within a dense corporate R&D ecosystem. Research is supported by strong competitive federal funding, including NIH and NSF, and a dedicated technology transfer office streamlines IP, licensing, MTAs, and startup formation.
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