A research-driven initiative to develop a natural, sustainable sweetener from select Himalayan herbs as a healthier alternative to sugar and artificial sweeteners. The project combines phytochemical screening, sensory evaluation, and bioactive analysis to deliver novel flavor profiles with potential anti-diabetic and antioxidant health benefits.
This project aims to develop a natural sweetener derived from herbs sourced from the Himalayan regions of Himachal Pradesh and Uttarakhand. The goal is to create a sustainable, health-promoting alternative to traditional sugar and artificial sweeteners, with unique flavor profiles rooted in traditional medicinal knowledge. Himalayan herbs are known for bioactive properties such as antioxidant and anti-inflammatory effects, which may offer added health advantages over conventional sweeteners. The initiative responds to growing consumer demand for natural, culturally relevant, and eco-friendly sweetening options.
Research and development approach:
The project is in the early-stage research and validation phase. Initial herb selection, processing, and laboratory analyses are underway, with comprehensive phytochemical, in-vitro, and chemical characterization in progress. Future validation steps include in-vivo studies, sensory testing, product formulation, and storage stability assessment before any commercial readiness can be established.
Lovely Professional University is a large private university in Punjab, India, with a comprehensive academic portfolio and an applied, industry-oriented outlook. Corporate engagement is embedded through for-credit internships, sponsored capstone projects, and a high-touch placement network serving national and multinational employers. Co-located research labs, prototyping shops, and an on-campus incubator enable rapid iteration from concept to demonstration alongside industry mentors. Research is supported by competitive national programs in India and by company-funded contracts and consortia. A centralized commercialization office assists with IP, licensing, and venture creation, with incubation space and links to regional manufacturers and investors.