Owner
BreatheUp LLC is a Minnesota-based consumer healthcare company founded by inventor Amjad “AJ” Altaher. BreatheUp is a patented, drug-free nasal breathing strip that improves upon traditional nasal strips through a unique dual-lift system.
Traditional strips only pull horizontally across the nose. BreatheUp combines horizontal expansion with an optional vertical forehead tether that gently lifts and supports the nasal tip and upper cartilage. This design helps open and stabilize the nasal valve area while keeping the strip securely positioned during sleep, exercise, and daily activities.
BreatheUp is protected by U.S. utility and design patents and is available in tan, black sport, and clear versions. The product has been manufactured, commercially packaged, and launched through e-commerce channels, including Amazon.
We believe BreatheUp’s differentiated technology fits naturally within P&G’s respiratory health, sleep-wellness, and personal healthcare portfolio. We are seeking a strategic partnership with P&G and are open to licensing, investment, acquisition, co-development, co-branding, or global distribution opportunities.
We would welcome the opportunity to present our patents, product samples, technical information, and commercialization plans to the appropriate P&G Health Care team.
About Breathe Up Llc
Breathe Up LLC is a medical device company that develops and markets patented nasal breathing support technology. The company has created a unique, multi-point nasal strip designed to improve airflow by targeting the nasal valve. Unlike traditional nasal strips that only rest on the bridge of the nose, the Breathe Up design features a lift-from-the-bridge mechanism with three distinct attachment points—two on the nasal alae and one on the forehead. This structure uses integrated reinforcing members to apply a pulling force that opens the nasal passages, which also assists in draining pressure and fluid from the sinuses.
The technology is specifically aimed at individuals who struggle with breathing during sleep, providing a solution to wake up feeling rested and clear. The devices are manufactured in various configurations, including tan, clear, and sports-oriented black strips, and are distributed through online retail channels like Amazon. The company's innovative approach to nasal assist assemblies is supported by intellectual property, including patents for their specific breathing assist assembly and method. By focusing on mechanical nasal dilation, the company provides a targeted solution for customers seeking to reduce nasal resistance and enhance overall respiratory comfort.
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