Pure crisp water-air cooked snack technology for reduced-fat fried foods
Patented Pure Crisp™ technology replaces deep-frying with a continuous water-air cooking process for potato and vegetable snacks. Produces lower-fat chips and mini fries with reduced acrylamides and aldehydes, lower energy use, and lower carbon footprint. Patented in 60 countries with commercialized products already in market.
Overview
Pure Crisp™ is a patented food processing technology that replaces traditional deep-frying with a continuous water-air cooking method for producing potato and vegetable-based snacks. The technology enables manufacturers to deliver chips, mini fries, and other savory snacks with significantly reduced fat content while preserving taste and texture. By eliminating or reducing acrylamides, aldehydes, and other compounds typically generated during frying, Pure Crisp™ supports cleaner-label, better-for-you snack products. The process also reduces energy consumption, emissions, and overall carbon footprint compared with conventional frying operations. Intellectual property is protected through patents and patent applications spanning 60 countries, providing broad global coverage for partners seeking to enter or expand in the health-conscious snack category.
Technical specifications
- Continuous production process for lower-fat potato and other vegetable-based snacks made from real vegetable slices in a wide range of thicknesses, cuts, and shapes
- Water-air cooking replaces deep-frying, eliminating or reducing generation of detrimental compounds such as acrylamides and aldehydes
- Lower fat and calorie content compared with traditionally fried snacks, without sacrificing taste or texture
- All-natural, non-GMO, gluten-free output with no artificial ingredients, preservatives, cholesterol, or saturated fats
- Energy-efficient operation with reduced emissions and lower carbon footprint relative to conventional frying
- Integration-friendly design intended to fit into existing food production lines
- Patent portfolio covering 60 countries, including issued patents and pending applications
Technology readiness level
The technology has progressed beyond pilot validation into commercial deployment. A proprietary manufacturing facility is already built and operational, and manufacturing risk has been eliminated through prior implementation of the patented processes. Products have been successfully commercialized, with consumer response described as outstanding, and market expansion is currently in progress. The flagship brand Go Free has reached nationwide retail channels including Sprouts Farmer's Market. The technology is positioned for scale-up, co-development, and licensing partnerships to expand into additional snack categories and geographies.
About JimmyAsh LLC
JimmyAsh LLC is a food technology and manufacturing company that has developed Pure Crisp™ technology, a proprietary method for producing savory snacks. This innovative process allows for the creation of snack foods, such as chips and mini fries, that are Water-Air Cooked rather than deep-fried. By replacing traditional frying with their patented technology, the company produces all-natural, non-GMO, and gluten-free products that contain significantly less fat and fewer calories without sacrificing taste or texture. The company’s patented intellectual property is designed to integrate into existing food production lines while offering higher efficiency and lower manufacturing costs compared to conventional methods.
The company focuses on providing healthier alternatives to mainstream snacks for consumers who prioritize wellness and clean labels. By eliminating artificial ingredients, preservatives, cholesterol, and saturated fats, JimmyAsh aims to align with modern consumer lifestyles. Its flagship brand, Go Free, has been introduced to nationwide retail channels, such as Sprouts, to reach a broader market. Based in Bakersfield, California, and led by founder and CEO Jamshid Ashourian, the company leverages extensive expertise in food processing and commercialization to scale its operations and bring its health-conscious snack solutions to the retail sector.
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