Reuse strategy consulting and playbook for reuse implementation
Searious Business helps companies design and implement viable plastic reuse schemes through strategic consulting, a proven Playbook for Reuse, and tools including life cycle and cost-benefit analyses. The firm advises global organizations on circular packaging systems, combining behavioral science, design engineering, and independent market expertise.
Overview
Searious Business provides expert consulting services to help companies transition from single-use to viable plastic reuse schemes. The firm offers a proven Playbook for Reuse alongside tailored strategic advice, enabling organizations to identify the right combination of products, systems, and consumer behaviors needed for successful reuse implementation. Using tools such as Life Cycle Assessment (LCA) and Cost-Benefit Analyses, Searious Business helps clients define system boundaries, quantify return on investment, and maximize both economic and environmental savings. Their independent position and broad network give clients a clear view of the most effective reuse solutions available in the market today.
Technical specifications
Key features:
- Playbook for Reuse: a structured methodology for designing and scaling viable reuse schemes
- Behavioral science integration: a methodology co-developed with behavioral scientists to optimize consumer adoption and system performance
- Life Cycle Assessment (LCA) and Cost-Benefit Analyses to quantify environmental and economic outcomes
- Design engineering expertise covering packaging formats, design choices, and material selection
- Incentivized scheme design and behavior intervention strategies
- Partner and reuse materials database providing access to vetted reuse providers and solutions
- Regulatory and policy guidance, including support navigating packaging and producer responsibility regulations
Technology readiness level
Searious Business is an established consulting practice with a track record of client engagements, reporting a Net Promoter Score of 90 out of 100. The firm actively participates in international reuse research projects such as PR3 and BUDDIE PACK, serves on advisory boards including the Reusable Packaging Association, and acts as a knowledge and implementing partner in Plastic Pacts across the Netherlands, Chile, ANZPAC, and the USA. Services are fully operational and available for immediate engagement, with deliverables, timelines, and budgets agreed jointly with each client based on their specific briefing.
About Searious Business
Searious Business is an impact-driven innovation and project agency based in the Netherlands that helps businesses and organizations transition to circular plastic systems. Founded in 2016, the company provides strategic advice, material flow analysis, and product redesign services to prevent plastic pollution at the source. Their approach integrates tools such as life cycle and cost-benefit analysis, regulatory compliance strategy, and cross-sector collaboration to help clients achieve sustainability targets while maintaining competitive advantages. They operate primarily within the packaging, furniture, and consumer electronics sectors, designing solutions that optimize material use and foster closed-loop systems.
By partnering with brand owners, retailers, and governmental bodies, Searious Business addresses complex plastic challenges through systemic change projects and pilot implementation. They support clients in navigating environmental legislation—such as packaging and producer responsibility regulations—and offer corporate training to embed circularity into business models. Their work has been applied to diverse projects ranging from reusable packaging systems and zero-waste office initiatives to international policy frameworks. Through these services, the firm assists partners in reducing environmental impact, cutting waste-related costs, and future-proofing operations against evolving sustainability mandates.
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