A research initiative to develop stevia-based sweetener solutions for the beverage industry. Stevia offers 100-300 times the sweetness of sucrose with zero calories, potentially reducing traditional sugar use by up to 61% in beverage formulations while providing health benefits including blood sugar and cholesterol control.
This research initiative focuses on developing stevia-based natural sweetener formulations for the beverage industry. Stevia is a non-carbohydrate plant-derived compound whose sweetness intensity reaches 100-300 times that of sucrose, making it an effective low-calorie alternative to traditional sugar. The project aims to use stevia either alone or as a supplement with other carbohydrate sweeteners to reduce sugar content in beverage products while maintaining desirable taste profiles.
The solution targets beverage manufacturers seeking cost-effective, natural sugar alternatives. From an economic standpoint, using stevia can reduce sweetener costs by up to 61% compared to cane sugar. Beyond cost savings, stevia offers documented health benefits including support for blood sugar regulation, cholesterol management, and blood pressure control, aligning with growing consumer demand for healthier beverage options.
Key properties of stevia as a sweetener:
Active compounds responsible for sweetness:
Additional nutritional content:
Formulation approaches under investigation:
This research is at an early-to-mid stage of development. The project team plans to begin by cultivating stevia locally, either through renting farmland for a one-year growth cycle or by purchasing stevia products directly from the market. Future validation will involve systematic comparison of different stevia forms to identify the most effective method for reducing traditional sugar content, followed by application testing in specific juice products to evaluate quality and shelf life outcomes. The research leverages existing knowledge of stevia's bioactive compounds and nutritional profile while developing practical formulation protocols for commercial beverage applications.
The National Agricultural Research Center (NARC) is Jordan’s governmental applied research institution for agriculture, headquartered in Al‑Baq’a with a network of regional centers and field stations reflecting the country’s climate zones. Co‑located sites enable collaborative field trials and pilot‑scale validation with growers and agribusinesses across the Kingdom. Specialized facilities include the National Seed Bank and a national herbarium, alongside analytical and testing services available through the center. Research is supported by national government funding and competitively awarded international programs. An innovation and entrepreneurship incubator provides technical, legal, and commercial support to startups and SMEs, creating a structured path from proof‑of‑concept to market.