The UW SimLab is a project within the Wisconsin Center for Education Research established to address training and assessment of professionals’ skills in managing challenging situations. Its focus is developing scenarios that support difficult conversations in the education field and similar work in healthcare and other domains. The SimLab offers novices, pre-professionals, and working professionals the opportunity to rehearse challenging, high-stakes conversations in a safe, supportive environment. Such simulations are engaging, offer the opportunity for focused and tailored guidance and feedback, and have shown a positive impact on professional practice.
The University of Wisconsin–Madison is the state’s flagship public research university, a comprehensive institution with a large research enterprise and broad disciplinary breadth. Industry engages through shared instrumentation, pilot‑scale testbeds, and co-located core facilities that support prototyping and scale-up. An affiliated research and technology park hosts startups and corporate R&D, while integration with a major hospital system enables clinical translation; a statewide extension network connects campus advances to companies and communities across Wisconsin. Research is sustained by competitive federal funding from agencies such as NIH, NSF, DOE, USDA, and DoD, alongside state and industry partnerships. Dedicated commercialization support—through an affiliated foundation and campus offices—provides IP management, licensing, startup mentoring, and flexible, industry-friendly agreements.