Beyond traditional approaches, we are also involved in the development of new methodologies. For example, we recently published iPref, a new approach for assessing consumer preferences. We currently have a PhD student working on a doctoral research project. The central challenge of this project is to develop an integrated framework for data collection and analysis, aimed at overcoming the limitations of conventional acceptability studies, which are often conducted in isolation. The project adopts a multidimensional perspective grounded in situations that closely reflect real-life conditions.