I am a Canadian chiropractor and healthcare innovator with an interest in behaviour change, preventive health, and nutrition. Through clinical practice, I became interested in a simple question: why do people struggle to adopt healthy habits despite knowing their benefits? This led to Project FibreUP, a behaviour-based nutrition concept that integrates dietary fibre into an existing mealtime habit—seasoning food. My work combines clinical insight, behavioural thinking, product design, and early-stage prototyping. I am seeking co-development and licensing partners in consumer health, nutrition, and food innovation to explore this platform further.