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John Newell
Founder and Technical Director
Tree2Bar
I'm working on
3 months ago
1) Supporting a community to expand cocoa production and establish centralised fermentation and drying 2) Developing an automated sorting system to detect and remove Ochratoxin contaminated cocoa and coffee 3) Providing technical assistance to cocoa and chocolate processors
I'm looking for
6 months ago
I'm looking for consultancy or partnership opportunities in food‑processing innovation and process development, cocoa and chocolate processing, formulation and innovation, and in‑process flavour‑development technologies.
About
John is an internationally recognised cocoa and chocolate expert with over two decades of hands‑on experience across the full value chain, from cocoa farms to processing and manufacturing. With cross‑functional exposure spanning farm, lab, kitchen, pilot plant and operations, he brings a uniquely holistic perspective to innovation, strategy and programme delivery. Formerly Nestlé’s Corporate Ingredient Expert for Cocoa, he led process and product innovation, developed novel food‑processing and flavour‑development technologies, and advised global teams on cocoa supply resilience, and cocoa and chocolate processing, formulation and innovation. As Technical Director at Tree2Bar, he provides clients worldwide with technical clarity, strategic insight and an integrated tree‑to‑bar perspective.
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John Newell
Founder and Technical Director
Tree2Bar
Work experience
Tree2Bar
Founder and Technical Director
Tree2Bar - Cocoa and Chocolate Consultancy
Founder and Technical Director
2026 - Present
Corporate Cocoa Expert
2018 - 2025
Open to opportunities in
AgricultureFlavor TechnologyFood Chemistry & BiochemistryFood Engineering & ProcessingFood MicrobiologyFood Science
Last updated Jul 2026
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