As a Professor of Psychology and Director of the Interdisciplinary Neuroscience Graduate program at the University of Delaware, Dr. Philip Gable is a leading expert in decoding the emotional and motivational neural processes of consumer behavior. Supported by over $4.7 million in funding, he has led industry-defining projects with partners such as Big Heart Pet Brands, Del Monte, J.M. Smucker, and adam&eveDDB. His work focuses on identifying the pre-reflective neural and behavioral drivers that motivate spending, habit formation, and premium brand loyalty.