P&G is focused on ensuring compliance with California’s Senate Bill 54, which mandates specific sustainability and recycling requirements for packaging. Our current 5 layer (mLLDPE, HDPE) primary and secondary consumer level packaging for Bounty, Puffs and Charmin (excluding the Charmin Wipes) currently do not meet the requirements for SB54.
We are seeking innovative solutions and strategies to design packaging that complies with SB54 and replaces our current MDPE flexible wrapper packaging for Bounty, Puffs and Charmin brands (excluding Charmin Wipes). The innovative packaging solution must meet our must-have requirements below.
The goal is to explore and identify top recommendations that can serve as inspiration or requirements for developing compliant packaging solutions.
Launch Timeline: Fiscal year 2027-2028
At P&G, innovation is what we do best. We love finding solutions to problems. With the heart of a start-up and the resources of a global corporation, we are always looking for ways to reinvent every aspect of our business. As we innovate, we find inspiration in people - their needs, values, desires, and passions. The people of P&G R&D know that collaboration is key to unlocking visionary thinking. Our experts seamlessly work together with our external partners in the pursuit of the new, the next, the impossible. Read more here: https://www.pgconnectdevelop.com/
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