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Consumers want visibly whiter teeth but the most effective whitening treatments, i.e. bleaching via peroxides, are known to cause sensitivity. Those who already experience tooth sensitivity are specially cautious about using strong whitening treatments, fearing they will worsen their condition. While sensitivity toothpastes help manage discomfort, they do not provide the level of whitening that many consumers desire. As a result, there is growing interest in whitening solutions that deliver visibly whiter teeth without worsening sensitivity, or ideally, solutions that both brighten teeth and alleviate tooth sensitivity.
We are looking for new ingredients, raw materials, and technologies that offer tooth whitening and/or stain prevention benefits and can be formulated into a daily-use toothpaste or potentially other oral care delivery format.
- Abrasives that gently remove surface stains (preferably low vs high abrasiveness)
- Chemical cleaning agents to remove surface stain
- Optical brighteners
- Alternative bleaching agents (e.g., oxygen-activated whitening compounds)
- Professional whitening agents (e.g., alumina, pumice)
- Agents that improve the performance of one of the other technologies (e.g., pH modifiers, activators for peroxide, etc.)
- Retention agents that help maintain key actives on the tooth surface for prolonged efficacy
- Multi-week regimens that deliver progressive whitening results without requiring extended leave-on times per application
- Coating technologies to prevent stain adhesion
- Enzymatic cleaners that break down stains
- Surface-active agents that improve the tooth surface’s spectral appearance by enhancing glossiness or improving opacity
- Optimized cleaning, stain removal, and/or stain prevention
- Data proving efficacy in vitro or in vivo
- Significant improvement in visible whiteness (e.g., greater than 2 shades)
- Fast-acting whitening or effective with repeated 1-5 minute exposures
- No negative impact on tooth sensitivity
- Ideally suitable for global regulatory approval
- Safe and suitable for daily oral use, whether leave-in or rinse-out
- Acceptable taste and sensory attributes, with any negatives clearly identified
- Cost-effective for inclusion in a daily-use consumer product
- Sustainable solutions (e.g., CO2 footprint)
- Traditional high-peroxide bleaching treatments known to increase tooth sensitivity
- Slow-acting treatments that require prolonged application times and extended use
Our global team is dedicated to developing and collaborating on future-facing, scientifically proven, consumer-focused innovations and technologies. We believe that true innovation comes from collaboration and partnerships with start-ups, academia, health tech pioneers, and innovators.
Haleon has a strong portfolio of consumer health brands and plays a vital role for people all around the world, in a sector that is growing and more relevant than ever. We have five brand categories: Oral Health, Vitamins, Minerals and Supplements(VMS), Pain, Respiratory & Digestive. Our trusted brands like Sensodyne, Advil, Centrum & Voltaren improve the lives of millions globally.
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