Back off is a compact, non-lethal personal safety and criminal-identification spray designed for everyday carry

Back Off is a compact, non-lethal personal safety and criminal-identification spray designed for everyday carry. It is intended to give an individual a way to create distance in a threatening situation while leaving a highly visible, persistent dye mark on an alleged attacker or their clothing to assist subsequent identification.

This opportunity suits an established personal-safety, security, home-protection, outdoor, consumer-goods, or law-enforcement supply business with strengths in product compliance, manufacturing, packaging, retail, e-commerce, wholesale, and international distribution. The proposed commercial transaction is a conditional acquisition of the Back Off intellectual property for AUD $5 million in advance, plus a 5% royalty on worldwide Net Sales for 10 years.

Back Off is a portable dye-based personal protection spray intended for carriage in a handbag, pocket, vehicle, or hand. The current product concept is approximately 12 cm high and 3.5 cm in diameter (small canister). Back Off product information: Projects a visible dye stream at an indicative distance of 3–5 metres. Marks skin and/or clothing with bright, visible dye. Is intended to leave the dye visible for approximately 2–3 days before it can be fully removed. Uses a non-toxic dye formulation that has been scientifically tested, subject to provision and buyer review of the applicable test reports and safety documentation. Includes a distinctive odour intended to assist identification and potential tracking by Police canines. Is positioned as a non-lethal alternative within the personal safety category. Has potential for future integration with a smart home or doorbell-camera activation system, subject to technical, legal, and commercial development. Product purpose Back Off is designed to help address an important gap in the personal safety market: products that may help identify an alleged offender after an incident without relying on a traditional incapacitating mechanism. The product’s core value proposition is simple: Spray, mark, identify. It is intended to make a person or their clothing visibly distinctive after an incident, potentially assisting with witness accounts, CCTV review, police reporting, and follow-up identification. Problem addressed Consumers increasingly seek practical, accessible personal-safety solutions for use while travelling, commuting, studying, working late, walking, living alone, or responding to an attempted break-in. Existing safety products often focus on alarm, alerting, temporary deterrence, or immediate response. Back Off is differentiated by focusing on post-incident identification as well as immediate deterrence. It is designed to give the user a portable, non-lethal option that visibly marks an alleged attacker from a distance. Potential target markets include: Personal safety and everyday carry. Women’s safety and anti-harassment products. Student and campus safety. Home security and home-invasion response products. Security personnel and private-security applications, subject to applicable laws. Outdoor, travel, rideshare, commuting, and late-night worker safety. Police, community-safety, and institutional channels, subject to product validation and procurement requirements.