The solution is a concept for a next-generation functional beverage designed to support mental focus, stress resilience, and antioxidant protection without relying on caffeine, sugar, or synthetic stimulants typical of conventional energy drinks. Many products currently on the market provide only short-term stimulation and are often associated with nervousness, fatigue, and loss of concentration. This solution addresses the growing demand for clean-label, natural alternatives that support cognitive performance and everyday well-being. The beverage concept is based on the use of natural bioactive compounds, plant-derived ingredients, antioxidants, and micronutrients with potential positive effects on cognitive functions and cellular protection against oxidative stress. The formulation aims to explore and optimize combinations of these components to achieve gradual, balanced effects that support concentration, calmness, and recovery rather than rapid stimulation. The technological approach is designed to be compatible with existing beverage manufacturing systems, allowing relatively simple integration into current production lines. Using regulation-approved ingredients also supports regulatory feasibility and stable supply chains while creating opportunities to incorporate locally sourced plant materials, strengthening regional value chains in the agri-food sector. The concept is currently at an early development stage, with the next steps focused on laboratory formulation development, experimental validation of antioxidant activity, sensory evaluation, and preparation of pilot prototypes. In the long term, the solution has the potential to contribute to the growth of natural functional beverages, support collaboration between research institutions and the food industry, and enable scalable production and market expansion.
The University of Novi Sad is a comprehensive public research university and one of the largest in Serbia, combining broad academic breadth with an applied research culture. Industry engagement is enabled by co‑located labs and a research and technology park that links faculty, students, startups, and corporate tenants. Integration with a major teaching hospital supports clinical studies and translational collaborations, while proximity to a dynamic regional ICT and agri‑food economy provides ready access to talent and pilot environments. Research is supported by competitive European programs and national funding, alongside industry‑sponsored contracts. A dedicated technology transfer office manages IP, licensing, and startup formation, with liaison services that streamline collaboration agreements.