Elaris
Elaris is a foundational AI model built on the largest psychological database on consumers globally. Elaris can query more than 200,000 brand and affinity based global audiences and deliver the core personas for each, precise psychographic profiles, affinities, preferences, media consumption, demographics, and insights into next best action.
Elaris unifies the tasks of consumer researchers, marketing strategists, and content creators, saving teams valuable time while delivering superior outcomes.
Elaris has consistently allowed research teams to cut both time and cost if primary research by 70-80% per project. Marketing content created via Elaris achieves up to 50% higher conversion rates.
About Solsten
Solsten is an audience intelligence platform that helps companies deeply understand any audience and know what will resonate with them. It uses AI-powered assessments and patented psychological clustering technology to measure and analyze human motivations, personalities, values, and behaviors, producing actionable insights for business decisions. Solsten positions its data as coming from validated human psychology and high-signal behavioral data, describing a “human intelligence layer” for AI that avoids guesses, proxies, or scraped opinions.
Solsten’s platform includes multiple applications built on this shared intelligence layer, including the Human Context API (to train AI agents with real human understanding), Navigator (on-demand consumer insights), and Traits (a psychological assessment tool). Solsten states it has enhanced the experiences of users since 2018 and that companies across industries—including gaming, entertainment, fitness, online retail, and public sector—use Solsten insights to build and test new products, optimize experiences, and improve marketing performance.
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