Precify Erut-Lucriga Private Limited

End-to-end farm-level iot alerts and advisory for precision agriculture

Technology
In development
Company

Precify offers an IoT-based precision agriculture platform that uses on-farm soil and weather sensors with predictive analytics to deliver disease, water, and nutrient alerts to farmers via mobile app, voice, and SMS. Validated with grape farmers showing 40% profitability increase through reduced input costs and improved crop quality.

Overview

Precify provides an end-to-end precision agriculture solution that enables early identification of crop diseases, water stress, and nutrient deficiencies through IoT sensors installed on-farm. Soil and weather data collected hourly is transmitted to the cloud, where predictive models generate customized alerts and advisory delivered to farmers through mobile app, voice, and SMS channels. The platform is designed to address the unique challenges of Indian agriculture, where cost-sensitivity, limited awareness, and understandability have hindered adoption of precision farming technologies that have succeeded in markets like the US, Germany, and Brazil.

Field validation with grape farmers in Nashik demonstrated measurable benefits: approximately 20% revenue increase, 10% reduction in cultivation costs, and 20% reduction in pesticide usage. Improved crop quality enabled better pricing in export markets, while timely disease alerts minimized pesticide application. Overall farmer profitability increased by 40% compared to conventional practices.

Technical specifications

Key features:

  • On-farm IoT sensor units measuring soil and weather parameters every hour
  • Cloud-based data transmission and analytics infrastructure
  • Predictive models for disease forecasting, water needs, and nutrient requirements
  • Multi-channel advisory delivery via mobile app, voice, and SMS
  • Customized recommendations tailored to specific crop and farm conditions

How it works:

Sensors deployed on farmer fields continuously capture soil and weather data. This information is transmitted to the cloud where it is processed through predictive analytics models. The system generates actionable alerts and advisory content that is pushed to farmers through their preferred communication channel, enabling timely intervention for disease management, irrigation scheduling, and nutrient application.

Technology readiness level

The technology has been validated through a successful pilot with grape farmers in Nashik, demonstrating significant improvements in revenue, cost reduction, pesticide usage, and overall profitability. Precify has developed a functional vanilla IoT-based Information and Communication Technology system capable of delivering customized advisory. The next phase involves establishing a 100-acre pilot across two crops to evaluate scalability and validate benefits against existing farming practices, with the goal of proving the technology works at scale across diverse agricultural contexts in India.

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