Integrated eeg-fnirs platform for predicting consumer emotional responses
A cutting-edge platform combining EEG, fNIRS, eye tracking, and physiological measurements to predict consumer emotional responses to products and packaging. This integrated approach enhances the accuracy of consumer profiling beyond traditional self-reports, offering valuable insights for marketing strategies.
Overview
This innovative platform leverages a combination of high-density EEG, fNIRS, eye tracking, and physiological measurements to accurately predict consumer emotional responses to various products and packaging. By integrating these advanced neuroimaging techniques, the platform aims to capture the unconscious emotional processes that influence consumer behavior, providing a deeper understanding beyond traditional self-reports.
Technical specifications
Key Features:
- High-density EEG (up to 64 channels): Captures detailed neural activity patterns.
- fNIRS (16 channels): Measures cortical hemodynamics to identify the origin of emotional responses.
- Eye tracking and physiological measurements: Includes eye movement, pupil size, skin response, and heart rate for comprehensive consumer profiling.
- Machine learning integration: Continuously improves consumer matching algorithms with each new sample, enhancing predictive accuracy.
Technology readiness level
The platform is currently at Technology Readiness Level 3, indicating proof of concept has been established. Over the next three years, the focus will be on platform integration, consumer stimulus testing, and machine learning development and validation, ultimately delivering a validated multimodal recording pipeline for consumer neuroscience research.
About East Carolina University
East Carolina University is a comprehensive public research university in eastern North Carolina, combining broad academic breadth with a strong public-service mission. Integration with a major regional health system and teaching hospital enables clinically grounded collaboration and faster translation. Coastal field sites provide Atlantic test beds, and shared core labs and prototyping spaces support scale-up and validation. The university engages industry through flexible contracting, sponsored research, and tailored workforce partnerships. Research is backed by competitive federal funding, including NIH, NSF, and DoD, with state and industry support, and a dedicated technology transfer office manages IP, licensing, and startup formation.
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