Predichoice thesis
We currently have a PhD student working on a doctoral research project. The central challenge of this project is to develop an integrated framework for data collection and analysis, aimed at overcoming the limitations of conventional acceptability studies, which are often conducted in isolation.
The project adopts a multidimensional perspective grounded in situations that closely reflect real-life conditions. To achieve this, particular attention is given to the acts of purchase and repurchase. When consumers encounter a product for the first time—whether in a physical retail environment or online—and decide whether or not to engage with it among the available alternatives, they rely on rapid cognitive and affective processes that strongly influence satisfaction and the likelihood of repurchase. The project proposes the development of an experimental platform capable of reproducing, within a controlled yet realistic environment, the different stages of the consumer journey. The aim is to support both academic research on food-related consumer behavior and the development of products that are better aligned with consumer needs, preferences, and actual usage patterns.
About SENSOSTAT
SensoStat is a specialized consultancy firm focusing on sensory analysis, consumer testing, and applied statistics. Founded in 2012 by researchers with expertise in sensory science, the company offers tailored protocols to help businesses across diverse industries—including food, cosmetics, pharmaceuticals, and textiles—understand consumer perceptions, preferences, and purchasing behaviors. They integrate scientific research with practical application, employing innovative methodologies to assist clients at every stage of product development, from initial formulation to final marketing strategy. By maintaining close ties to academic research and scientific communities, SensoStat provides evidence-based sensory insights and training services.
The company operates a high-quality sensory analysis laboratory and manages both expert and consumer panels to deliver actionable data for production, quality, R&D, and marketing departments. Their approach is rooted in recognized AFNOR and HACCP standards, ensuring rigorous quality and reliability in their testing processes. Through their international partner network, they support projects globally, offering partners and clients a way to refine products to meet specific market needs while utilizing scientifically validated techniques like the Flash Profile and PSP to interpret complex sensory data.
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