Technology adoption, stakeholder engagement & responsible innovation

Many promising technologies fail not because of technical limitations, but because they do not fit the needs, practices, expectations, or concerns of the people and organizations expected to use them. I help R&D teams understand the human and organisational dimensions of innovation. Drawing on more than twenty years of experience in qualitative and ethnographic research, I work at the intersection of technology, society, healthcare, and agriculture to support the successful development, implementation, and adoption of new technologies. My expertise is particularly relevant for genomics, gene editing, biotechnology, AI-enabled healthcare, digital health, and agricultural innovation. I complement technical and commercial expertise by helping innovators understand how technologies are perceived, accepted, resisted, and adapted by different stakeholders. Areas of collaboration include:

• Stakeholder mapping and analysis
• User, patient, and practitioner research
• Technology adoption and implementation studies
• Responsible Research & Innovation (RRI)
• Public and professional perceptions of emerging technologies
• Identification of barriers and enablers to uptake
• Co-design and engagement workshops
• Qualitative research Understanding stakeholder needs early in the innovation process can reduce adoption risks, improve user acceptance, and strengthen societal relevance. I am seeking collaborations with companies, startups, healthcare organisations, agricultural innovators, and academic partners interested in integrating stakeholder perspectives and responsible innovation into technology development and implementation.