Consumers consistently seek fresh breath benefits in oral care products such as toothpaste, mouthwash, and denture adhesives. These effects are typically delivered through flavours in oral care products, along with active ingredients known for their antibacterial properties, such as cetylpyridinium chloride (CPC) and chlorhexidine, which reduce the bacteria responsible for malodor. In addition, ingredients like zinc salts can chemically neutralise the volatile sulfur compounds (VSC) that cause bad breath. However, reliance on these traditional approaches may not fully meet the evolving expectations of today’s users. 

There is a growing interest in exploring more advanced, longer-lasting breath freshening solutions that go beyond the use of flavours and traditional chemical agents. Many consumers express concern about how these ingredients impact taste, especially when freshness is expected to last throughout the day. For products like denture adhesives, which remain in the mouth for long periods and are often assumed to be ingested, there is sensitivity to ingredients perceived as overly strong or aggressive. Additionally, while mouthwash is a common format, its usage can vary widely, and there is a clear interest in alternatives that support fresh breath between brushing occasions. 

These gaps highlight the opportunity to explore innovative solutions that offer improved breath control without compromising taste or consumer comfort.