- Background
- What we're looking for
- What we can offer you
- Q&A
It is widely known that the body's physiological responses differ in a hydrated vs. dehydrated state. For instance, dehydration can disrupt electrolyte balance, slow metabolism, impair digestion, alter appetite, and reduce energy levels.These differences in hydration status can ultimately impact both cognitive and physical performance during exercise, and may also influence food and drink cravings.
Research on the effects of salt, sugar, and hedonic factors (related to sensory enjoyment) on beverage consumption has been extensive. However, the synergistic effects of optimizing these flavor intensities and the desire to drink in various hydration states remain unclear. Do consumers experience different flavor cravings in a dehydrated state compared to a hydrated state? Or do their favorite flavors remain consistent across different hydration states? Ultimately, does offering consumers their preferred flavor encourage greater fluid intake compared to presenting them with their least favorite flavor or just plain water?
We are seeking collaboration and subject matter expertise to understand how the duration and intensity of exercise, as well as hydration states, affect consumer hedonics (liking) of different beverages. We also aim to explore the impact of these factors on consumers’ performance and fluid intake.
- Consultations/connections with experts/KOLs (key opinion leaders).
- A research collaboration with the desired goal of running a consumer test alongside an exercise trial.
- A research initiative to study the correlation between exercise intensity, duration, hydration states and beverage preferences.
- Proposals must have a clear hypothesis for how they plan to achieve our research objectives.
- Partner should ideally be able to run and execute the study on behalf of the company.
- Researchers must be familiar with the IRB approval process or industry-equivalent standards.
- Option to publish research findings, pending successful research outcomes.
- Proposals that do not include exercise and liking of flavored hydration solutions.
The Q&A is now closed.
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