PepsiCo is evaluating different natural color ingredients and technologies for multiple beverage brands to address consumer demand.
Replacements for Yellow #5 (tartrazine), Yellow #6 (Sunset Yellow), Red #40 (Allura red), and Blue #1 (Brilliant Blue FCF).
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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